All posts by Megan Kaliszewski

Apple announces new iPhone with capabilities

As bigger screens and slimmer bodies are increasing in popularity amongst large phone companies, such as Apple and Samsung, many people enjoying pocket-sized phones are finding themselves at a loss. Apple has just released their new phone, the iPhone SE, which plans on appealing to small-phone users.

 Apple held an event on March 21, and they announced the release of a new iPhone amongst updates to the Apple Watch and Macbook laptops. The new phone was geared towards those who did not want the 4.7 or 5.5 screen found in the iPhone 6 and 6S models.

While the other phones are seemingly increasing in size as each generation is created and released, the iPhone SE brings a familiarity to owners of the 5S model that debuted on Sept. 30, 2013 as the screens and width size are identical. The only changing aspect in appearance of the phone is the new color option, rose gold, which was introduced during the release of the iPhone 6.

On the inside of the phone, everything is different. The processor is now upgraded to match that of the iPhone 6S along with support for the new iOS9 software, which means the user will now have quicker LTE and wifi reception. Battery life has also increased to 10 days on standby.

In regards to the camera, the new iPhone now includes a 12-megapixel camera with a plethora of ways to adjust lighting and exposure in order to maintain the ideal shot. The front-facing camera, however, has maintained the same 1.2-megapixel amount as seen in the 5S model, which is drastically different than the 5-megapixel camera found in the 6S model.

Various other aspects, such as Live Photo and video qualities, have also remained in the same between the two models, but the SE does not include the ability to zoom in on the display screen or have 3D Touch capabilities.

The iPhone 6S prices begin at $649.00 for the lowest storage capacity model; however, the iPhone SE models begin at $399.00 for 16GB of storage and $499.00 for 64GB.

Super Bowl commercials bring disappointment

The Super Bowl is the time of the year almost all Americans gather together to watch one program. Some people watch solely because their team is the one playing in the game, but most seem to watch for the broadcasted commercials and the halftime performance.

Normally, the commercials consist unusually funny or heart-warming elements with the best advertisements debuting in the first half of the game. This year, I thought the advertisements were lacking in both departments right out of the gate.

Majority of commercials seemed to be appealing to an older generation with focuses on mortgages and automobiles, and directors did not use any abnormal aspects or situations during their advertisement that would set them apart from commercials seen during a regular television show.

Even my parents, who would be a part of the generation advertisers were seemingly targeting, found the commercials to be boring and confusing as figuring out what product was being endorsed in some ads took more time than should be necessary.

My family and I found ourselves rating the advertisements using a typical grading and giving most of the commercials a “C” with very few “B’s” and “A’s” throughout. Amongst the few “A’s” were the kind of advertisements we were looking for with abstract elements we were not used to seeing on a day-to-day basis.

The Doritos commercial featuring the pregnant woman undergoing an ultrasound while her husband teases the unborn baby with Doritos was on our list along with the Mountain Dew advertisement including the part puppy, monkey and baby dancing around a group of men.

Steve Harvey making fun of his own actions during the Miss Universe pageant in 2015 in a commercial supporting T-Mobile was the last ad on our list.

Following the first half of advertisements was the highly anticipated halftime show that included artists Coldplay, Bruno Mars and Beyonce. Coldplay sang a medley of their popular songs before backing out of the limelight and allowing Bruno Mars to sing his hit song “Uptown Funk.” During the middle of the song, Beyonce came out onto the stage with a group of girls and proceeded to have a dance off while singing the remaining lyrics of Mars’ song.

A dance off was a different approach than I had ever seen during a Super Bowl performance, and I found this to be the most exciting aspect of the game when compared to the bland commercials.