Super Bowl commercials bring disappointment

The Super Bowl is the time of the year almost all Americans gather together to watch one program. Some people watch solely because their team is the one playing in the game, but most seem to watch for the broadcasted commercials and the halftime performance.

Normally, the commercials consist unusually funny or heart-warming elements with the best advertisements debuting in the first half of the game. This year, I thought the advertisements were lacking in both departments right out of the gate.

Majority of commercials seemed to be appealing to an older generation with focuses on mortgages and automobiles, and directors did not use any abnormal aspects or situations during their advertisement that would set them apart from commercials seen during a regular television show.

Even my parents, who would be a part of the generation advertisers were seemingly targeting, found the commercials to be boring and confusing as figuring out what product was being endorsed in some ads took more time than should be necessary.

My family and I found ourselves rating the advertisements using a typical grading and giving most of the commercials a “C” with very few “B’s” and “A’s” throughout. Amongst the few “A’s” were the kind of advertisements we were looking for with abstract elements we were not used to seeing on a day-to-day basis.

The Doritos commercial featuring the pregnant woman undergoing an ultrasound while her husband teases the unborn baby with Doritos was on our list along with the Mountain Dew advertisement including the part puppy, monkey and baby dancing around a group of men.

Steve Harvey making fun of his own actions during the Miss Universe pageant in 2015 in a commercial supporting T-Mobile was the last ad on our list.

Following the first half of advertisements was the highly anticipated halftime show that included artists Coldplay, Bruno Mars and Beyonce. Coldplay sang a medley of their popular songs before backing out of the limelight and allowing Bruno Mars to sing his hit song “Uptown Funk.” During the middle of the song, Beyonce came out onto the stage with a group of girls and proceeded to have a dance off while singing the remaining lyrics of Mars’ song.

A dance off was a different approach than I had ever seen during a Super Bowl performance, and I found this to be the most exciting aspect of the game when compared to the bland commercials.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s