Choice One Restoration has been helping local families restore their homes now for over a decade.
Choice One is a local roofing, siding, and window company.
“For the most part we stay in Northeast Ohio. I have three kids and I’m married so I like to stay local and be around my family. I like to have roots here. I sponsor my son’s baseball team, and I just overall like to be involved locally,” Frederick Heberling, one of the owners described.
Staying local allows them to balance their work and family life.
Choice One restores many different parts of people’s homes and offers other services beyond roofing.
“We do roofing, siding, gutters, and windows. I prefer roofing because it’s a ‘Do you want black, brown, or gray?’ Essentially with siding it’s do you want your corners to match, do you want to do gutters as well, and there’s so many color options. The more options you give somebody the more things they want to do, which is a little more time consuming,” Heberling stated.
Heberling prefers roofing because it’s simpler to plan with customers, but he is in the business of helping people, so he will do the work needed, and he does it without hesitation.
Herberling enjoys working at Choice One in part because of the relationships he has formed over the years: “I like having my own hours. I enjoy the people I work with, and my two business partners are my best friends–one of them was the best man at my wedding.”
One of the reasons Choice One Restoration has been able to maintain their popularity is due to the quality of work they have provided their customers over the years.
Heberling said, “We have all Amish installers that just have a phenomenal work ethic, and we never have to worry about them not showing up on time. They worked through covid, and they’re there every single day at 7 a.m. and are wrapped up by 3 p.m. We don’t have to worry about them not showing up or coming with drugs or alcohol or things of that nature. They don’t steal from people, and they’re very respectful.”
The roofing process is fairly quick. Heberling discussed on average how long it takes to complete one roof, but it also depends on the size of the building, how steep it is, and how many layers of shingles are on the roof.
“On average a roof takes generally about a day. We have eight to twelve Amish roofers that will show up at 7 a.m. They are very efficient, but larger projects can take two to three days,” Heberling said.
The process for building a new roof is tedious but their crew is very efficient.
“It starts by tearing off all the existing roofing, all the way down to the decking of the roof. Then we install new synthetic underlayment, also an ice and water shield that is required by the state of Ohio. Then we install a new 50 year warranty limited lifetime shingle of the customer’s color choice. Then you have a new roof on your home,” Heberling stated.
Heberling enjoys the work he provides to his customers by improving his neighbors’ homes.
“I like to build a relationship with my customers. I like to get to know them and their families,” Heberling said.
He has many connections with customers and enjoys working with all of his customers because they are all local and in Stow and surrounding areas, so for him, it is like he is “improving [his] neighbors’ homes.”
Heberling did not have the normal experience of getting into roofing. Heberling described his experience getting into the profession: “I was at a barbeque at one of my buddy’s house, who owned Choice One. I was talking to his business partner, and at the time it was just them who owned Choice One. I was talking to the one who managed the sales side of things, and as we were talking, he said I would be really good at selling roofs. At that moment I was like, ‘How do I sell a roof? I’ve never done that before.’ He described it to me, and he thought I was a very good people person. I called him a few days later, and the rest is history.”